I have nothing to post: The Social Media Spiral. How to handle social media when you have nothing to post

I sometimes wish I was a little bit more of a trend follower in the social media world to be honest. Sometimes, they are amusing, or someone will do an interesting spin on some trends, or they can help your reach sometimes too! For me, I have a mix of a bank of content to post and posting on the fly, I am not on the same algorithms to be catching all the trends to be honest and for my own uses, they don’t seem totally authentic for what I’m doing. I hear from a lot of artists that when they’re not on tour or in the studio, they stop posting. Stop interacting with fans. Just put the brakes on. I get it! Other life gets in the way for one and feeling that because the band is more in a dormant phase that there is nothing to share and people wouldn’t be interested because it’s “old news”. The reality is, that couldn’t be further from the truth, and I don’t buy for a second that you have nothing to share!

Photos or videos are timeless in that they do exactly what’s on the box and capture a moment in time that we can look back on as a reminder of an important period of time. It preserves memories and captures every emotion in the book from depression and darkness to overflowing joy and abundance. It captures moments to be proud of, reflect on, major milestones and everything in between. It’s a pleasure and a joy to have these to look at.

 Lately, while promoting an upcoming show, I’ve been using old show footage and photos from other shows I’ve put together for them. Sometimes, I’ll just post those photos for the memories, or to celebrate some occasion. When I feel I don’t have anything to post about because nothing “significant” to other people (in my mind at least!) is going on, I still make time to talk about what I do, what I’m about and how I work with people. I might show old photos of behind the scenes, I might celebrate birthdays, there’s so many things available even when I feel like everything is stagnant and old.

What we seem to forget is that people are interested in you and what you’re all about, your thoughts and ideas and the things you create. That’s the absolute joy of creating and taking the anxiety out of it.

The rule book is gone and I truly believe that instead of chasing the algorithm and the need for everything to be perfect and polished, we share what is real. What is us. I recently saw that some social media managers were shaming people – business owners / artists / creators for “still sharing selfies” and it made me so sad to see, because there’s absolutely nothing wrong with having a selfie moment, having things DIY and not outsourcing. I also strongly believe that this is something huge to lean into (not just selfies) – but hell yes, hire photographers and videographers anywhere you’re able, but if you’re not, please don’t sweat it. Reality and messy real shit lands so much harder and better than slightly detached perfect curation. That may be the hill I die on!

I see the one trend that I’ve always been on board with – running far, far away from AI to create our content and art and captions and I am all for it. People are tired. People want connection and they want the realness in front of them again. So please, give it to them. Imperfect candid shots, capturing real moments – the little things end up becoming the big things in any area of life and this is the place you can use it to your advantage.

Throw out the rule book and make your own set of rules when it comes to how you show up online. I threw the rule book out for myself and have seen great things since then. Because I did it for myself and how I can sustainably show up in the way I want for the people I want to work with.

For me, it doesn’t look like posting every day (for now!) but at least sharing a few times a week. It looks like a mix of candid photos, canva creations, video clips usually of me speaking and sharing work of the people I connect with. Sometimes, I even reuse the same content! But the biggest promise I made to myself is to not go quiet on social media again. I spent way too long wondering how to show up and letting my own fears get in the way. I’ve thrown those out the window.

This is your sign, to show up in the ways the work for you. To post “old content”, throwbacks, snippets of personal life and whatever comes to mind. The only rule to keep is to not go fully silent and leave large spaces between posts. Social media should not be overwhelming and be the bane of your existence. There should be at least some fun throughout it! Book a discovery call and let us help you craft your social media strategy or see how we can help you manage the tasks.