You don’t just have to talk about your music when you are posting… I have seen a ton of artists fall into the trap of ONLY posting about Gigs or ONLY posting about new releases etc. Most large artists even post behind the scenes, birthdays, family events (sometimes), nights out, and just life overall, what they’re up to. You can see this with any influencer, people just love to eat this stuff up. And it’s great that people do enjoy it so much! It doesn’t mean your whole life