Pre-Save or Push?
- Heavy Metal Hippie Ash
- Oct 3
- 2 min read
Today the new Taylor Swift album Life of a Showgirl is out and I actually decided to write today’s blog while sitting down for the first listen. I’d love to hear your thoughts on this new drop! I am gonna have to give it another listen or two I think but my favourites so far are The Fate of Ophelia, Opalite, Cancelled and Honey. I need a deep dive into this one yet! That said, Taylor never disappoints!
What really inspired today’s blog is the new single from Aerosmith & Yungblud “My Only Angel”. If you’re new here, I am a massive Aerosmith fan and it’s been very exciting for me to see this new song out and the announcement of the new EP. I hit preorder on the EP of course and I was so hyped to hit pre-save on my Spotify… But then I remembered why I never do. I seriously hate giving out my consent for so much access to my account. To add music to the library (of course I want this release added to my library!), to remove music from the library, access to a lot of personal data… I mean - why can’t we just give consent to add this particular release to the account and that’s it? I have a love hate relationship with the idea of the pre save.
Like I say, I don’t love what it asks of me, but I love the idea that it’s just there for people when they sign into streaming. The thing is, it does make sure it gets in front of people’s eyes more and then will add to the streams of course, but it doesn’t make so much of an impact if it’s being added and not played. That’s the tough part. That you have to break through as an artist.
If you’re Taylor or if you’re Aerosmith, you’re gonna get the streams but when you’re on a big growth path, I think you’re better off pushing a strong social media campaign to grow your fan base and keep blasting the reminders out of release. Convert the pre saves you do get the steams from it. I’d focus on the hype of the track or the album before simply pushing for pre-saves. There have been times that the pre saves I have done never even loaded. So sometimes I question what is the point even??
Lock in your strategy, lock in your fans, and start converting to streams. The pre-save isn’t your golden ticket!
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Peace, love, rock n roll,
Ash
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